However, the problems with this game started soon: there are many examples of accidents and traffic-related problems all over the world – from Japan to Massachusetts – and doctors are issuing warnings. Just like it happens with anything else, some Pokémon Go players are oblivious to the most basic safety rules, both for themselves and for other people, leading to this kind of problems. But what if there was a way to “catch ’em all” safely, knowing you are protected in case things like this happen to you? With the craze caused by the game, chances are that this is not surprising – Sberbank, a Russian company specialized in the field, is rolling a free insurance focused at Pokémon Go players. Starting July 17th, all the PokéStops near Sberbank branches across Russia will be equipped with special modules that attract Pokémon, which will allow players to visit the nearby Sberbank office and catch missing Pokémon, without having to risk themselves around the city. The free insurance is available to players who want to keep exploring the city, so they can concentrate more on the game, as they know their safety is assured. To apply for it, players just need to visit the company’s website and insert their nickname and mobile number. Maxim Chernin, head of IC Sberbank Life Insurance, explained why the company is doing this: It is also important for us that the product will help to raise the financial literacy of the population: while playing, the younger generation will be able to get acquainted with such financial tool as insurance.”
