Today during Innovate Celebrate, one founder decided to make a bold move and use the open question and answer session with our panel of judges and investors to tackle that very same question. GeniCan Cofounder Dave Pestka started off by jokingly introducing himself, but panelist Mayra Ceja, Principal at Social Starts, took the bait. For starters, you can send along a one-pager, something designed to be easily scrolled through. From there, Ceja can decide if it’s worth spending some more time getting to know what they are up to. And there you have it, your foot is in the door! However, to set expectations Ceja stated that you shouldn’t expect a response, but you should “hustle your way there.” Find out what else these investors said in the video below.

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