Bishop Tighe explained that the days of simply getting their message out only from the pulpit is behind them. The Vatican is making an effort to engage the population and reach them with a message of hope and compassion any way they can, even on Instagram. While many in the Vatican initially dismissed this kind of engagement as “childish” or “not serious,” Pope Francis has embraced it as a means of truly connecting with all people. In addition to being an incredibly visual and efficient speaker, Pope Francis is “a master of brief, short, colorful comments and metaphors,” and is the perfect person to help the Church leap into digital culture with both feet. Tishin Donkersley of Tech.Co had a chance to catch up with Bishop Tighe at SXSW, and talked about the Church’s strides in digital culture and how social media has been a beneficial tool to spread their message of compassion in the world. Austin has a city motto of “Keep Austin Weird.” In that spirit we asked Bishop Tighe about how he reflects on his time and in doing so stays true to himself.
Read more about the benefits of social media at Tech.Co. This SXSW video series is brought you by .ME, which gives a truly personal tone to your domain name with its unforgettable meaning and word combination possibilities. Let .ME be the go to place for your online business or blog for people to learn about you. Learn more at www.stayweirdwith.me.
