Futurist and founder of the Future Today Institute, Amy Webb researches emerging technologies at the fringes and tracks them as they move towards the mainstream. She is focused on what technological changes are ahead, what impact they’ll have on business and society, and helps teach people on how to forecast the future. It’s hard not to be intrigued by the methods by which this kind of information is acquired. Fortunately, Webb outlines their tactics and tools in her latest book The Signals Are Talking. Tech.Co’s own Tishin Donkersley caught up with Amy at SXSW to talk with her about her new book, her futurist ways, and when it’s okay to stop learning. Austin has a city motto of “Keep Austin Weird.” In that spirit, we asked Amy about how she keeps it weird and authentic and in doing so stays true to herself.

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