For the last few years American Airlines has held a campaign – Flights, Camera, Action – in an effort to give small and medium sized businesses (SMB) an opportunity to show how one trip can change the course of their business. While American Airlines has this year rebranded their SMB contest, they aren’t going to abandon their desire to help SMBs. Launched yesterday as the Translating Travel campaign, American Airlines has built out their new effort as a ‘watch & win’ sweepstakes. It was designed to promote the Business Extra program, a loyalty program for SMBs, as well as offer SMBs a chance at winning a grand prize. Viewers can register to win 20,000 Business Extra points, which translates into 10 round trip flights for their company. And everybody can enter the sweepstakes up to three times by registering for the promo, providing their Business Extra number, and sharing the sweepstakes via social media. American Airlines wants to convey a simple message with all of this: being affiliated with the Business Extra program offers a host of benefits for a company and its employees. There’s no cost to join the Business Extra program, and travelers earn personal AAdvantage miles while the company itself earns points that can be used towards travel rewards. Make sure you watch the video here and enter for a chance to win the 20,000 Business Extra points today. American Airlines and the Business Extra program want to help translate your travel into rewards for you and your company.
