The unpublicized shift away from drones was due in large part to poor management, insiders claim, although drone deliveries always had big technical and logistical hurdles to clear. Granted, we already have two-day delivery, so the real question here might be whether drone-powered packages were worth saving consumers a few hours of waiting time in the first place.
Over 100 Jobs Lost
The dream of drone-packed skies appears to be dead, presumably much to the joy of homeowners’ associations everywhere.
Drone Difficulties
Plenty of other companies have taken a crack at the drone delivery concept, from UPS to Wing, a project out from Alphabet’s moonshot factory, Google X. It seemed like a possibility at the time, but with the benefit of hindsight, the idea seems to have peaked in the last decade. For Prime Air specifically, insiders claim lack of communication, rapidly changing work parameters, and high employee turnover all impacted the work as well.
