Needless to say, people aren’t happy. So, what are the rate cuts, and what kind of items are affected? These measures are likely to have a significant effect on the revenues of smaller online businesses.
What Impact Will the Rate Reductions Have?
— Josh Stermberb (@joshsternberg) April 14, 2020 However, the changes will most acutely affect small and medium-sized businesses. “I think I’m going to lose about 40% of my revenue,” said Matt Giovanisci, owner of MoneyLab.co. “That’s the math we worked out we worked out based on current traffic. If I switch out the links to higher paying affiliate programs, I’m not sure how much it’ll soften the blow.”
What can I do to Protect my Business?
“I plan to use GetLasso.co to switch out the URLs in my affiliate links to some better programs I’ve been talking to behind the scenes,” said Giovanisci. “I’d like to give visitors a choice where they buy from with multiple buttons. I’ll be able to see which programs people like the most and fully switch to that once I have the data.”
