As stated in the announcement, Google is looking to give AdWords an update to make it easier for marketers to manage their advertising in an increasingly “mobile first” market. They write: This change will be able to provide advertisers with the tools to transition easier into digital marketing. AdWorks will move from being a text-only platform to encompassing image and video media that can be bought by other platforms such as YouTube. This is crucial for the platform to stay relevant in an age that is constantly adapting to shifting digital trends and the latest platforms. Digitial relevancy is at the heart of digital marketing and all online-related work. After all, platforms and brands can be giving themselves a shortened shelf life if they don’t remain up-to-date on the latest trends within the industry. It impacts everyone from writers and editors to social media strategists and is one of the most important aspects to master if you’re looking to conquer the digital market.
