An elevator pitch can take your startup to all new heights. Once you’ve concocted a concise and comprehensive pitch for investors, you’ll be able to make an impact on your bottom line, while providing big picture employees with the guidance they need to fulfill the company’s goal. So, what is the most critical thing an entrepreneur should include to make their startup elevator pitch more memorable? We asked a number of entrepreneurs to give their advice on how to make sure your elevator pitch sticks out amongst the crowd.
Ask Yourself: Why Should They Care?
Many people make the mistake of rattling off all their benefits and features in an elevator pitch. If you make it succinct and include why the other person should care or could find value, you’ve opened the door to a dialogue rather than vomiting information on someone. Consider this format: ‘We help ____ to _____’ or ‘We’re like the ____ of _____, helping people to ______.’ – Darrah Brustein, networking expert – Kelly Azevedo, founder of ShesGotSystems.com – Tim Maliyil, CEO of AlertBoot – Danny Wong, cofounder of BlankLabel – Shawn Porat, founder of JudgmentMarketplace and FortuneCookieAdvertising – Vik Patel, COO of Nexcess – Lindsay Mullen, cofounder and CEO of ProsperStrat
