The online world has gotten pretty chaotic over the last year. From Elon Musk’s acquisition of Twitter to increased security threats around every corner, it can feel like you can’t trust anything you see online. Unfortunately, this trend appears to be bleeding into the ecommerce world, as it turns out a large percentage of traffic to these sites is fake at best, and actively malicious at worst. Either way, this report should make you reconsider your ecommerce website traffic and perhaps take some steps to ensure you are protected as much as possible. Fortunately, Imperva included some tips in the report for businesses that want to shore up their security before the business holiday season. Here they are:

Have a plan for the high-volume traffic that comes with Black Friday and Cyber Monday.Take extra steps to protect marketing and ecommerce campaigns, as they are likely targets for cyberattacks.Encourage good account credential hygiene and safety with strict password rules and multifactor authentication.Secure all existing website functionalities to ensure there aren’t any gapsTake inventory of all your client and server-side JavaScript-based services so you know when something is out of sorts before it’s too late.

There are also tools like antivirus software, password managers, and VPNs that can help you keep your business as safe as possible from bots, cyberattacks, and security breaches.

40  of Ecommerce Traffic in the Last Year Was Bots - 12