The Impact Of Big Data On Social Media Marketing Strategies
Social Media Is Big Data The most important fundamental concept to grasp, perhaps, in understanding Big Data’s impact on social media marketing strategies is that social media is part of big data. That is, social media is one of Big Data’s most significant sources. CMS Wire reports that, according to industry experts, 90 percent of the available data in the world was collected over just the previous two years, and what’s more, that 80% of that data comes from “unstructured” sources, like social media....