How Activision Blizzard Made 2B Off Their Gaming Franchises
Stock is up 9.5 percent following the earnings news. From Reuters: Overwatch’s success no doubt drove the revenue increase, but the publisher has also dealt with an under-performing November debut for “Call Of Duty: Infinite Warfare.” So why is Activision doing so well? ‘The launch of Blizzard’s Overwatch created a major new franchise, while King’s mobile advertising tests are very promising as the basis for meaningful new revenue streams,’ Activision Chief Executive Bobby Kotick said in a statement....