Consumers have become quite savvy and they know insincerity when they read or see it, and they will walk away no matter how great your product/service may be. Here are 5 things that you can commit to right now that will establish trust and credibility, keep your brand in demand, and cause others to recommend you. 1. Identify what is valuable to you and make sure you translate that to your own business practices....

Whether a financial rut, cash flow issues or staff issues, we’re all impacted by our businesses. Entrepreneur burnout is real — and dangerous. A serious burnout can be detrimental to your entire business. Knowing how to spot the signs of burnout is key to stopping yourself before it’s too late. Here are six signs of burnout to help you nip them in the bud before they do too much damage....

Domain Name With new domains opening for registrations you now have many more options in choosing your domain. And most likely, you’ll find that your ideal name has been taken and need options to stand out from the noise. Fortunately, there are domain generators to help come up with new names and premium Top Level Domains, such as .ME, to add a touch of personalization to one’s brand. With any Top Level Domain, either a monthly or yearly cost will be attached to registering and hosting the domain name....

How can you easily keep up on the latest trends? That’s the question that the r/entreprenuer subreddit recently tackled, and here are a few of the options that they settled on. NicheHunt This site is focused on breaking news about “marketing related trends and industry changes.” They have a specialty in ecommerce, so this is definitely a site to pay attention to if you want to stay up to date on the internet trends most relevant to web retailers....

Shoppable Sure you can make money from your blog by using Google Adsense, but there’s a less obtrusive way to make some money. Shoppable is like affiliate marketing on steroids, as it allows you to create an ecommerce store where you can to sell products on your blog without having to maintain inventory. Their Universal Checkout function makes it easy to sell any of the 25,000,000+ items from the Shoppable’s marketplace, or your own products, while providing your audience a good experience....

1. Do not use defaults There are numerous ways to sign up for and use WordPress. Some companies have easy-to-use packages that cost a fortune and others give you the basics for a great price. When you pick your hosting plan, domain name, and installation software, you should be wary of defaults. Hackers can use defaults to cut a lot of time off of brute-force attacks. Without going into details, simply remember that the more a hacker knows about your accounts, then the easier it is to hack them....

Who should read this: Anyone considering founding a company, particularly those in life sciences and technology. Elevator pitch: Noam Wasserman succinctly breaks down startup pitfalls, highlighting the importance of making smart decisions regarding relationships, roles, and rewards. He challenges founders to figure out whether they are motivated primarily by wealth or control, and make corresponding choices to accomplish their goals. Author: Noam Wasserman is associate professor and Tukman Faculty Fellow at Harvard Business School....

A few months ago, the Klickly team took home two wins at our Innovate! and Celebrate Conference: One from CTA and the other for being among the top startups in this year’s competition. Klickly, a California-based startup, focuses on improving the effectiveness of ads for ecommerce brands by embedding a checkout flow directly within it. Other advertising formats like Google Adwords typically have an image and a call to action, which then leads to a landing page, and then to a checkout....

As a cultural melting pot, Miami is a uniquely advantageous place to launch or run a multilingual, multi-market app like Everypost. Specifically, assembling a team of creative, capable individuals who speak English and Spanish is eminently more possible here than anywhere else in the world. On my team, we are all bilingual — even our two interns speak Spanish and English fluently. By a factor of its being such a diverse and culturally rich place, Miami is also a city of great global insight....

By using AppMail’s newly developed ability to allow customers to engage with check-in and seat selection within the email itself, businesses like LATAM Airlines have reported a spike in engagement and conversion. This convenient and time-saving feature means that customers could be less averse to reading or clicking the content of an email, and can lead to more conversions and engagement. That is why AppMail’s new development might be welcome news to the world of email marketing....

The summit is organized by Landmark Ventures and is currently in its seventh year of operations. Landmark has partnered with Investment Promotion Center of the Israel Ministry of Industry and Trade to feature a roster of world-class speakers with significant networking time. The summit provides emerging companies with their first opportunity for meetings and collaboration with American investors. Over a two day period Landmark Ventures will facilitate more than 2,500 meetings between entrepreneur and dealmakers....

In the gaming world, “whales” are big money spenders and fanatical users. However, the specific social gaming data regarding these whales about churn, conversion, and acquisition – players leaving, benefiting, and joining a game, respectively – are subjective per company and game. AuManil uses advanced analytics and predictive models to identify top customers at risk of attrition, customers who are likely to buy more in game products, and behavioral profiles for your customers....

Baby Boomers are defined as adults ages 51-69 (born between 1946 and 1964). They are also classified as digital immigrants — those who were not born with technology such as video games or cell phones, let alone smartphones. Not even their children, those of Generation X, born from the early to mid-60s through the early 80s, are digital natives. Yet Baby Boomers are quickly adopting and adapting to the technologies which are native to their grandchildren, the Millennials....

Over the past 24 months, Belly has established their position as a leader in the loyalty marketing game, working with over 50 national chains in over 700 locations. Any location that hops on board gets hooked up with the entire tech platform from Belly, including the in-store tablet, marketing materials, and backend analytics. Belly’s platform gives merchants a way to digitally connect with their customers through a tailored rewards program....

This scenario is a familiar one to many entrepreneurs who are working long hours trying to sell their products or services. Finding the motivation to make those cold calls or follow up with leads every day can be challenging. Fortunately, there is a way to help make that challenge much easier. All you need to do is improve your posture. Don’t Be a Slouch Most of us spend hours slouched down in chairs....

The problem is, those perks are being confused with company culture. At the core of any company, there are values, beliefs, standards and goals that have to be communicated and well-received in order to guarantee success. Those are what make up company culture. As an entrepreneur, here are some tips from my experience that have helped my company succeed. Employees Need to Buy Into the Company’s Vision As a leader, it is up to you to institute a company vision that includes business goals, growth strategy and values that act as governing rules for your organization....

Callback attacks start with a fake email and end with, in some cases, victims being coaxed into downloading files purporting to be antivirus software and other legitimate apps but are in fact malware. In some cases, Conti ransomware was downloaded onto devices within 32 hours of a backdoor being delivered to the victim. What Are Callback Attacks? According to Trellix, authors of a new report detailing the ins and outs of Callback attacks (often called “BazarCall” attacks), the scam typically start with a victim being emailed by someone purporting to work for a company or organization they have taken out an expensive subscription with....

Were it not for the provocative nature of the booty these cyber pirates pilfered, the news that passwords and account credentials were obtained to thwart a login would be just another echo in the chorus of password breaches the world has been plagued with recently. However, historical precedent tells us that ignoring plagues doesn’t make them go away; it took the death of more than half the population of Europe in the 14th century to learn this lesson....

While traditions keep you coming back to Tech.Co’s conferences, new is always better. Together with CTA, we have a ton of fresh talent, unique sessions, and new speakers to make Innovate! and Celebrate 2016 an event to remember. You’ll be treated to everything from entrepreneurs headed to the moon to parties thrown in glass houses. Sounds pretty great, right? If you want to know the specifics of the new events at the conference, check them out below:...

The company recently announced that it’s opening the Cirrus Insight Inbox Apps Marketplace, which allows users to easily embed Salesforce AppExchange apps and custom Force.com apps into Gmail and Outlook, which is where salespeople are. Cirrus Insight does wonders bridging the gap between Salesforce and the inbox, and is the second highest rated sales app of all time on the Salesforce AppExchange. From now on, this CRM will partner with a batch of other powerful Salesforce app developers, such as Bracket Labs, Breadwinner, Geopointe, LevelEleven, Screen Magic, Taskfeed, WebMerge, and ZenKraft, in order to bring their apps to the inbox as well....