The New Marketing Trend Exploring Offline Verticals With Online Brands
Here’s why the phenomenon will only grow in the future. The Latest Example: ThredUp’s New Stores ThredUp has been an e-commerce company since 2009, and it just added an offline store in San Marcos, Texas. Four more locations across the nation are planning to debut before the year is up. The clothing seller, which operates in second-hand goods, sees now as the time to dip into offline locations. Another Great Offline Branding Opportunity: Event Planning Online companies have far more data, and far more ways to target audiences with that data....