Social Media App Use Is Down From Last Year
Marketing intelligence firm SimilarWeb is behind the data, which pinpoints time on Facebook, Twitter, Instagram, and Snapchat from January to March and covers users located in U.S., India, South Africa, UK, Spain, Germany, Australia, Brazil, and Spain. Overall social media app usage was down the most on the Facebook-owned Instagram and down the least on Facebook itself: Instagram: Down 23.7 percent Twitter: Down 23.4 percent Snapchat: Down 15.7 percent Facebook: Down 8 percent The news aligns with data from tech analyst Mary Meeker’s recent report: Growth is slowly dramatically across many aspects of tech and media, not just social media app engagement....